12.15.20 CFDA interview Joyce Lee knows a thing or two – and more – about beauty and fashion. The Korean-American entrepreneur is the founder of Talk to Her (@talk_to_her), a consultancy through which she uses her expertise in beauty and fashion to identity business opportunities for clients including the CFDA. She also serves as an Editor-at-Large for Cosmopolitan Korea and sits on the board of directors for the Makeup Museum, She had spent eight years prior at Opening Ceremony. We talked to Lee about fashion and beauty, projects, and her personal favorite talents.
01.25.19 Our first SOON bag launch at Opening Ceremony and Haerfest.com Talk to Her collaborated with fellow Korean American entrepreneurs, Very Good Light, known for its mission of spreading inclusivity within the beauty industry and redefining masculinity, and Haerfest who create bags for Visionaries in Motion. An all-in-one dopp kit and crossbody hybrid that is as wearable as it is timeless, the bag’s name, SOON, is a play on words. In English, “soon” means “almost” – perhaps awaiting to arrive at a certain destination point. In Korean, it means “pure.” “SOON applies to our lives as young entrepreneurs,” says David. “We know that working hard and step by step forward motion will deliver us to our aspirational destinations.”
01.10.19 Shop the Closet at Carrie Lindsey Beauty Today, we’re celebrating Carrie Lindsay Beauty’s new space and kicking off a monthly event, Shop the Closet, with me! Sip and snack while you check out a Konmari’d selection of clothes, shoes, accessories, and hand picked merch from Kare Package Pop Up.
07.25.18 Tulura x Opening Ceremony Summer Skincare Pop-up On morning of July 25th we celebrated an exclusive Summer Skincare Pop-up of New York-based skincare brand Tulura at Opening Ceremony for a partnership bringing Tulura’s coveted skincare products to the retailer’s Howard Street flagship (for a special press event). This is the first time Tulura is entering the retail scene, with the line available only at Opening Ceremony NY, Opening Ceremony at Ace Hotel, Opening Ceremony LA, and Opening Ceremony Online. Swing by while the plant installation by Georgia Marcantoni is still up until August 3rd.
06.11.18 Ministry of Ideas On Monday, June 11th, I’m invited to speak at Ministry of Ideas for the contemporary travel industry at the New World Center in Miami. They're putting together a panel to explore the value of creating experiences that can translate into stories. Ministry of Ideas is the un-conference designed by LE Miami, an event that brings together more than 1,500 of the most influential individuals and brands in contemporary travel for four days of business and thought leadership. They aim to inspire innovation and creativity within contemporary travel by inviting disruptors from outside the industry (tech, fashion, music, etc.) to share insights on global trends and habits. Ministry of Ideas takes place during the first two days of LE Miami and seeks to inspire future travel trends by asking visionaries in other verticals to share new perspectives.
Talk to Her is a New York based consulting agency specializing in creative direction and innovative strategy. With experience developing a range of cultural projects from concept to execution, we work within a multidisciplinary creative network for opportunities in the beauty industry, from partnerships and experiential/digital events to product curations and branding/marketing communications. We can be brought on at any time during your brand’s journey: from ideation and strategy at the development stage, to production, execution, and ongoing social and content creation. Whenever you need us, we act as an extension of your team and get fully immersed in your brand. Email joyce@talktoher.nyc Instagram @talk_to_her Linkedin Joyce Lee Founder and Brand Strategist Joyce Lee is a New York-based Korean American entrepreneur who draws energy and inspiration from her cross-cultural background, unique professional experience, and the world around her. With her knowledge and expertise, Joyce is able to identify key business opportunities and the nascent potential for fostering creative partnerships. Whether developing clients’ branding/marketing communication strategies or crafting innovative online and offline activations, Joyce brings integrity and passion to every aspect of Talk to Her.
