U.S. Market-Entry Strategy Consultant
Concept Korea is a government-sponsored fashion industry competition held yearly in Korea. 10 Korean designers are chosen by a panel of industry experts (think the LVMH prize) and are then awarded with business opportunities and international exposure.
As part of Concept Korea, I mentored the chosen designers, who will be represented at the first-ever Concept Korea showroom in New York in 2018. I visited each designer's studio in Seoul to discuss their key concerns, goals, and expectations to help them gain a strong presence, successful representation, and growth in the NY market.
I additionally provided strategic direction to Concept Korea for their conceptual store/showroom, mentioned above, to help ensure exposure and promotion, especially during NYFW.