Consultant and Lead Strategist for the newly introduced beauty category with a focus on special projects and selective partnerships


As a consultant, I researched, discovered, and delivered newly emerging designers and brands, new supply chain and distribution networks, as well as new special projects and partnerships. One such special project was a curated holiday gift guide, which introduced several K-beauty brands for the first time at Opening Ceremony. This beauty-packed holiday gift guide was then promoted through a fun editorial on the Opening Ceremony site, as well as the brand's newsletter, social media platforms and major press.