Kare Package Pop Up at Canal Street Market
Taking the shape of a two-week-long mini market inspired by the beloved Night Markets of Seoul, Kare Package hit the sweet spot that connects NY and Seoul shopping culture: a pop-up. We concepted and creative directed a world within the walls of Canal Street Market, thoughtfully curating some of Asia’s premiere beauty, art, and fashion items. As a modern holiday shopping experience, we decorated the pop-up with exclusive social media photo ops -- from the space’s installation to the Kare Package itself, both executed by a longtime partner, NY-based design collective And Or Forever.
We then imbued the Kare Package experience with opportunities to discover international brands all in one place in a beautiful, stylish, and celebratory way. Korean bestsellers Oauhsommet, Yupan C Face Mask & Chewable Vitamin C, Ssanai, and Baebae were made available for the first time ever in a US retail space. These sat alongside K-beauty I handpicked from the Seoul markets. In addition, we recruited globally established labels MMParis, White Zinfandel, Trine Tuxen Jewelry, Kaarem, SKINRx Lab, Kosette, and ESL, as well as artists Eddie Kang and Soyoun Lee, to contribute merchandise for our shoppers.
We glittered the space with self-produced events ranging from food (Spot Dessert Bar premiered its holiday “it” desserts), fashion (Trine Tuxen Jewelry Copenhagen brand hosted two special shopping nights with Tarot card reading), and of course, beauty (Yaeji’s makeup artist orchestrated 10 minute makeovers). The entire experience was previewed at our Night Market Party, a noeraebang-style gathering with a beauty talk show hosted by Very Good Light’s David Yi with guest celebrity hairstylist David Lopez, followed by drag performances by Bubble T’s very best (DJ Tito_Vida, West Dakota, Dynasty, Mahal Kita, and Bibing kamama). Joined by our creative friends from across the Pacific and the NY homebase alike, we celebrated the intersection and introduction of Korean culture and shopping on our own turf, and disseminated our beauty-brimming Kare Packages into the city.
—NEW YORK, December 2018