Beauty Expert and Consultant
In collaboration with creative agency Mrs&Mr, Talk to Her helped develop a future-focused social media strategy for beauty retail leader Sephora. We looked in depth at progressive tactics from the K-Beauty world, and designed cohesive brand content across their digital platforms including the newsletter, website, and Instagram. This move from purely product storytelling to lifestyle content increased their engagement rate. We also provided a long-term strategy to continue the storytelling into the future, to maintain engagement in the long run.