Olive Young LA KCON
One of the largest beauty and skincare retailers in Korea, Olive Young sought to drive brand awareness and generate social buzz at LA KCON 2017. Having never partnered with an agency outside of Korea previously, they chose Talk to Her because of the expertise in bridging the gap between the US and Korean markets. We were asked to create an installation for the brand’s booth — and what we provided was an interactive, immersive experience. We designed and produced a first-to-market UGC application that engaged visitors and allowed them to easily share content via social media. As a result, it marked the first profitable KCON event for the brand in 5 years.