Lead Strategist for Opening Ceremony x Disney Spring 18 skincare sponsorship with Red Earth
We were first introduced to beauty brand Red Earth at Indie Beauty Fair and was intrigued by their products. After cultivating a relationship with the brand, we discovered an opportunity to help promote their US launch. We introduced the brand to Opening Ceremony and was able to land them a spot as a skincare sponsor, meaning they were the exclusive beauty brand used on models backstage for the OC x Disney Spring '18 show. As a result, Red Earth products were shown being used by makeup artists and models, which promoted and brought awareness to the brand in a natural yet aspirational way.