Sioris

Talk to Her Founder Joyce Lee was appointed Chief Marketing Officer for Sioris US to further expand the brand’s reach outside South Korea and into the international market. Joyce built a US-based team to develop overall business and brand strategy, including digital content, strategic partnerships, influencer marketing, retail expansion, and more.

Strategizing to meet success within trim budgets, Joyce demonstrated resourceful use of her insider network of creative talents and partners to craft work that is impactful without the heavy production lift. This is unique to Talk to Her’s approach.

— NEW YORK, August 2020 & August 2021