To launch British brand Koibird’s “Goes to Korea” theme, Talk to Her curated and executed a Korean beauty launch: Pharmacy K. We raised press awareness in both Korea and the US through a press release, press day, and meeting with editors in London.

Prior to launch, we advised on Korean fashion designers and brands, in addition to cultural references, art, and trends. We even helped create content in both English and Korean, to make sure nothing was lost in translation — especially on the exclusive stickers, featuring 가즈아 Gazua, a slang word that means ‘Let's go!’ or 'Let's get it’. In true TTH spirit, we served as the liaison between Korean brands and Koibird, bringing together the London market and the growing Korean beauty industry.

Credits: Koibird