We provided advisory services, including brand positioning and editing, to Vacation, a fledgling suntan oil brand based in Miami. We assisted in creating a comprehensive brand deck for sales pitches and cultivating potential partnership leads. During the deck creation, we advised on narrative flow, copywriting, and pricing.

The resulting brand deck was used to present their product, Chardonnay Seed Tanning Oil, to buyers and secured the Standard Hotel as a retailer. The product was also part of the Tonndo x Gamine Pop-up and a Hamptons event during Summer 2019. In addition to attracting buyers in both the wholesale and retail spaces, we further evaluated the brand and its potential, and counseled the founders on how to proceed for future success.

—NEW YORK, May 2019