Talk to Her Founder Joyce took the initiative to lead PR and liaison for Allure editor’s first trip to Korea, introducing her to local businesses, trends, and must-do’s in a time when K-beauty was relatively new to the U.S. market.

• First-ever “Best of Global Beauty” issue celebrating K-pop and Korean beauty
• Organized sponsors and introduced the sponsors to their first US-based press

—NEW YORK & SEOUL, May 2020