We consulted with New York-based skincare brand Tulura, introducing the brand to Opening Ceremony and building a partnership that resulted in an exclusive Summer Skincare Pop-up, bringing Tulura’s coveted skincare products to the retailer’s Howard Street flagship (for a special press event). This is the first time Tulura is entering the retail scene, with the line available only at Opening Ceremony NY, Opening Ceremony at Ace Hotel, Opening Ceremony LA, and Opening Ceremony Online.
To build the foundation, we pitched the summer partnership idea and a launch event for marketing/press. The event came together as a collective effort between participants, and we served as the heavy lifter for the overall push and being involved in every step of the process from concept to execution. From ideating the marketing/press event and cementing social media support on the Opening Ceremony platforms to inviting guests of partners and pushing orders for every OC store. The event highlights included mini-facials from co-founder, licensed esthetician, and aromatherapist Eileen Feighny, the renowned makeup artist Nam Vo as event host, beautiful visual installations by Georgia Marcantoni as well as Light Stim Professional anti-aging LED light threapy, La Colombe coffee and Tulura gift bags for attendees.
—NEW YORK, July - August 2018